It’s the million-dollar question for any business, but sometimes the hardest to answer– what is the actual value of my marketing touchpoints, and what path did my customers take to find me? Without these questions, there is no way to know if your marketing spend actually worked and produced any ROI.
Closed-Loop Attribution & Reporting
You’ve created lead generation tactics and marketing strategies before but without closed-loop attribution, those tactics mean nothing. In this webinar, Brian Walker, President of Statwax, will show how to integrate your digital marketing analytics with CRM data, the benefits of closed-loop attribution, and how to turn your data into actionable conversion information.